Hello! My name is Julie and I am a visual & graphic designer based in Amsterdam. This is a small sample of my design work.
Please reach out if you have any questions.
Web Design
Web Application Design: Tremco Submittal Builder
Web Application Design: Tremco Submittal Builder
Client: Tremco CPG
I was one of three designers working on this web application project. Tremco CPG is a building materials manufacturer. We were hired to design a web application where professionals could find everything they need for construction projects. The objective was to create a submittal builder that was better than any other in the industry to generate value for our client’s customers. We created wireframes and designs as a team, and then I had to build the prototype that connected the screens to map out all the functions and get the client’s approval before handing it over to the Development team. The live web application can be seen here.
Website Redesign: Wilson Lumber
Website Redesign: Wilson Lumber
Client: Wilson Lumber
I was the lead designer in this website redesign project. The client came to us looking to improve how they were perceived and interacted with digitally, to generate more brand awareness within the building materials industry, and build better engagement with their existing top customers. I worked on the website design process including the wireframe and design phase, iterating on the designs based on client feedback until they were approved. Then I handed over the designs to the development team and worked with them to ensure the designs looked as they should while being developed. The live website can be seen here.
Website Design: Adoptame
Website Design: Adoptame
Personal Project
Adoptame (Spanish word for “Adopt me”) is an ongoing personal project I started developing this year. It’s a digital platform that will help cat rescuers find forever homes for the cats they are caring for by making the adoption process easier. In Honduras, there are no state animal shelters, and there is hardly any support from the government to help fight the growing problem of the “stray cat” overpopulation. Adoptame is currently in the design phase, and will be finalized this year. The platform aims to help rescued cats find homes to make space to rescue more cats from the streets. You can see the final homepage design, created with a mobile-first design mindset here.
Digital Advertisement
Meta & Google Display Network Ads
Client: Arktura
Client: Architizer
I designed digital ads to promote Arktura’s new product. The campaign’s objective was to introduce Arktura’s new acoustic panels for walls and ceilings. The ads would drive the audience to a landing page where they would get more information. The ads were for made for Facebook, Instagram and the Google Display Network and had to follow the client’s existing branding and website design, ensuring cohesiveness.
Digital Ads: Meta & GDN Ads
Architizer’s A+Awards is an annual competition for architects and designers to share their work and win a monetary price. Our client Architizer tasked us with designing a campaign to promote this event so it would get more participants. The social media ads would drive architects and designers to a landing page where they could sign up to the event. I was in charge of all the digital ads for this campaign, which were made for Facebook and Instagram feeds and stories.
Digital Ads: Meta & GDN Ads
Client: Lumber Plus
Lumber Plus is a lumber manufacturer in the United States. They tasked us with creating GDN ads to promote their brand and get leads. I designed these ads following their brand guidelines and ensuring they were cohesive with their website and existing marketing efforts.
Editorial Design
Editorial Design: Product Lookbook
Editorial Design: Panasphere Product Lookbook
Client: Panasphere
Panasphere is a panels manufacturer that asked us to redesign their product lookbook to match their updated branding. They wanted it to look high-end to appeal to their ideal customer. It was designed in a PDF format so their customers could download it from their website and look at all their products. They provided us with product and lifestyle images, and our agency came up with the content that had to be included in the lookbook. I designed wireframes with the layout and then went on to add in the content and images to create the final lookbook, which can be downloaded here.